Pininsta.com | Melissa McCarthy says term plus size tells women They’re Not ‘Worthy’ | PinInsta
August 19, 2015
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By Pininsta

Melissa McCarthy says term plus size tells women They’re Not ‘Worthy’ | PinInsta


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Designers that put everyone in categories are over-complicating something that should be easy.

Melissa McCarthy’s new clothing line, Melissa McCarthy Seven7, comes in sizes 4 through 28, but the newly minted fashion designer is not a fan of the term “plus size.” Through this month’s launch of her first clothing collection she has set out to change not only the “plus-size” clothing market, but also the perception of “plus-size” clothing in the fashion industry as a whole.

Why PinInsta is saying this because the star’s main issue is with the label “plus size,” and how it feels when women’s clothing is segregated in stores.

“Women come in all sizes,” she told Refinery29 In a recent interview published Monday. “Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange.”

“I just think, if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.”

McCarthy told Refinery29 “I also find it very bad business. It doesn’t make a lot of sense numbers-wise. It’s like, if you open a restaurant and you say, ‘We’re primarily gonna serve people that don’t eat.’ It’s like, what? You would be nuts. Yet, people do it with clothing lines all the time, and no one seems to have a problem with it. I just don’t get why we always have to group everything into a good or bad, right or wrong category. I just think, if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.”

I don't like the segregated plus section. You're saying: ``You don't get what everybody else gets. You have to go shop up by the tire section.`` I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I'm really excited about it. I'm not ready to announce them yet, but they agreed to just put me on the floor. I said, ``Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women.`` And they said, ``Okay.``

“People don’t stop at size 12,” she said. “I feel like there’s a big thing missing where you can’t dress to your mood above a certain number. [Malls] segregate plus-size [women]. It’s an odd thing that you can’t go shopping with your friends because your store is upstairs hidden by the tire section. We’ll put you gals over there because we don’t want to see you and you probably don’t want to be seen.”

McCarthy added, “There is just this weird thing about how we perceive women in this country. I would love to be a part of breaking that down.”

The line will continue to launch this month a retailers such as HSN, Nordstrom, Macy’s, Bloomingdale’s, Lane Bryant, and Evans .

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