| Fashion Scout's LFW Four |
August 31, 2015
By Pininsta

Fashion Scout’s LFW Four

ANITA HIRLEKAR, JS Shin, Leaf Xia and Typical Freaks have been selected as the designers to showcase at Fashion Scout’s Ones To Watch programme for spring/summer 2016 this September.

Anita Hirlekar- PinInsta

Anita Hirlekar is a fashion designer born in Iceland. She moved to London to study at Central Saint Martins College of Art and Design. Anita completed her BA in Fashion Design with Print in 2012 followed by the MA, choosing to specialise in Textiles for Fashion under the guidance of Professor Louise Wilson.

Hirlekar’s MA collection was shown during the A/W 2014 collections at London Fashion Week. Hirelekar’s design signature has a vigorous focus on artistic glamour and individuality along with cuddle modern craft. Hirlekar MA collection won Fashion special Prize at the International Talent Support (ITS) competition 2014.


Designer Joon-Sik Shin is committed to maintaining strong creativity and wearability in her designs. Though it is not often easy to find a medium between the two, She wish to apply her ideas to contemporary womenswear design. In order to accomplish this challenge, She is constantly engaged in experimentation regarding fabric and silhouette. She is graduated from London College of Fashion this year and has a background in Italian tailoring. A combination of luxe tailoring and handcraft are the designer’s signatures.

leafxia- PinInsta

Leaf Xia is a Chinese young fashion designer based in New York. At age 18, she moved to New York City to attend Columbia University for a one year in a honored high school program. After this experience, she decided to pursue her fashion dream in Parsons the New School of Design.

Leaf’s work focuses on colors, prints and silhouettes.  She specializes on collage and uses this medium as a tool to express her unique design spirit. Leaf’s designs are playful and brave. Her thesis collection features oversized shapes with colourful collaged silhouettes that play on the classic. Collage techniques and bonded fabrics bring an unconventional quality and new sporty wearability to Leaf’s work.

Leaf believes that Fashion can generate more love in the world. It can lifts our spirit when we feel depressed, or filled with negative emotions. Leaf is a strong, bold fashion designer who seeks to communicate her positive energy to everyone who loves life through the vehicle of fashion.

typical freaks- PinInsta

Typical freaks is a bold, colourful and conceptual street wear brand from london. Designed by central saint martins ma graduate (2012). Seun ade-onojobi and london college of fashion womenswear graduate (2008) sonia xiao, the brand aims to provide an eccentric statement on fashion, full of humour, craftsmanship and integrity.

Many of the items are either printed or painted by hand, derived from such diverse thematic starting points as vintage packaging to the nostalgia of children’s books. Despite the youthful approach to much of the work, the garments are often imbued with a mature sensitivity and dark, punky undertones.

The two designers begun by making and customizing footwear and jewellery as a side project while studying together on the BA Fashion Design Technology course at London College. Focusing on colour and pattern, the two were prominent designers in the underground Nu-rave scene during the mid-2000s.

Their most recent collection took inspiration from vintage packaging after a visit to the Packaging Museum in London. Combining a sports-luxe feel with textured graphic prints and freehand colourful dyeing techniques, the pieces were all unique and individual onto themselves. The numerous processes and techniques involved in their production, was also influenced by their critique on the contrast between many modern and old packages – their greater use of handmade processes, individuality and colour.

Ultimately, Typical Freaks is about catering to those who wish to be seen, who enjoy the confidence our clothes bring to them when being worn. Our customers revel in wearing an item that comes with a story and is beautifully designed with love and integrity.

The combination of our four designers chosen from countries as diverse as China and Iceland promises to be our most exciting season ever,
Martyn Roberts

From September 18 to 22, Fashion Scout show up at Freemasons Hall in London’s Covent Garden.  This will be Fashion Scout’s 19th season. Previous designers to have showcased with the event include David Koma, Felder Felder, Helen Lawrence, Eudon Choi and Agi & Sam.


Profile photo of Pininsta

Leave a Reply